Over 500 guests, including journalists, influencers and Toyota Italia executives, attended the exclusive event hosted by dealerships Autotorino, SpotornoCar and Sef Car, organised by SocialWave Agency and Temptation Glam Events.
JustMe Milano was the setting for a highly successful presentation of the new Toyota Yaris Cross Full Hybrid. On the evening of Thursday, October 22, more than 500 guests attended a party dedicated to Toyota's compact SUV, transforming the renowned venue into a meeting point for the worlds of automotive, lifestyle, design and entertainment.
Organised in collaboration with dealerships Autotorino, SpotornoCar and Sef Car, the event attracted a large and select audience, including journalists, influencers, professionals and representatives of the business community.
Adding further prestige to the evening was the presence of Toyota Italia's senior management, including Commercial Director Mariano Autuori, Sales Director Ennio Liberali and the Toyota team, highlighting the importance of the occasion and the attention devoted to the launch of the new model.
The event's organisation and concept were entrusted to SocialWave Agency, founded and directed by Federica Summa, in collaboration with Anthony Russo's Temptation Glam Events. This professional partnership brought to life an exclusive experience designed to showcase the Toyota brand through a format combining elegance, creativity, entertainment and lifestyle.
Completing the experience was the artistic direction of Visionaire Events, which enriched the evening with performances and entertainment, creating an evocative atmosphere for guests, where the appeal of the automotive world met the glamour of Milan's nightlife.
At the heart of the evening was the new Toyota Yaris Cross Full Hybrid, the star of an event that gave guests the opportunity to discover its refreshed design and features first-hand. The redesigned front end with its honeycomb grille, LED headlights and new Precious Bronze bi-tone colour scheme emphasise the model's bold character, while the interior stands out for its platinum finishes and more enveloping seats.
The Premium version also introduces SakuraTouch, a material made from plant-based and recycled sources, while the GR SPORT variant draws inspiration from the world of rally competition. The new Yaris Cross further reinforces its identity in terms of technology and everyday mobility, thanks to its 1.5-litre Full Hybrid powertrain delivering 130 hp, available with either front-wheel drive or AWD-i all-wheel drive on the Icon and Premium versions.
A combination of efficiency, versatility and driving enjoyment, designed to meet the needs of urban drivers as well as those seeking greater freedom and flexibility in their journeys.
The enthusiastic response to the evening at JustMe Milano accompanied the presentation of a model that reached 200,000 units sold in 2025, becoming Toyota's best-selling vehicle in Europe.
Bringing together audience participation, networking, media attention and entertainment, the October 22 party celebrated the new Toyota Yaris Cross Full Hybrid with an experience that went well beyond the traditional automotive launch event.
(Photography by Ian Art Photo @ian.art.photo)