BookCity Milano Prepares for Its 15th Edition (November 23–29, 2026). Seven Days of Books, Culture and New Ideas

The event dedicated to books and reading continues to grow. This year, the programme expands to include additional cities, bringing events to historic venues, squares, public spaces and libraries, and strengthening cultural ties between Milan and other cities.

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  Da sinistra: Giuseppe Sala, Piergaetano Marchetti, Luca Formenton, Marco Balzano e Giovanna Zucconi.

From left: Giuseppe Sala, Piergaetano Marchetti, Luca Formenton, Marco Balzano and Giovanna Zucconi.

BookCity Milano returns from November 23 to 29 for its fifteenth edition. A week dedicated to books and reading will involve the entire city with a programme of more than 1,360 events, 2,487 participants and 1,164 books presented, across 443 venues, including bookshops, libraries, museums, theatres, universities and cultural spaces.

The theme chosen for 2026 is “Il senno sulla Luna. Sette giorni di libri, ragioni e follie” (“Reason on the Moon. Seven Days of Books, Reason and Madness”), a title inspired by Orlando Furioso and the episode of the journey to the Moon to recover lost reason. This metaphor provides a starting point for reflecting on the present, amid conflicts, technological transformations, individual vulnerabilities and the need to rediscover critical thinking.

Alongside traditional book presentations and meetings with authors, the programme offers numerous thematic strands. Literature, art, philosophy, science, technology, spirituality, current affairs, politics and society come together in a calendar spanning different languages and disciplines. There will also be events dedicated to poetry, comics, cinema, music and theatre, as well as discussions of major contemporary issues, from artificial intelligence to relationships, education and gender equality.

New additions to this year's edition include initiatives dedicated to early childhood, with a specific programme designed to introduce young children to reading, and a particular focus on the Via Padova district, which will be at the centre of a cultural enhancement project developed in collaboration with local associations and independent venues.

BookCity also reaffirms its commitment to a citywide and regional programme, extending its activities beyond Milan and involving several towns across Lombardy. The programme also includes initiatives in schools, universities, hospitals and prisons, with the aim of making culture accessible to different audiences and communities.

For one week, Milan will thus become a vast meeting place for discussion and exchange, where books provide a starting point for exploring the contemporary world, sharing experiences and reflecting on the future.

The extensive programme is set to include Alessandro Bergonzoni, Stefano Accorsi, Fernando Aramburu, Franco Arminio, Pupi Avati, Andy Bluvertigo, Paolo Benanti, Federica Brignone, Jan Brokken, Federico Buffa, Mario Calabresi, Gianrico Carofiglio, Tonino Carotone, Donato Carrisi, Franco Cardini, Flavio Caroli, Gino Castaldo, Aldo Cazzullo, Mauro Corona, Francesco Costa, Samantha Cristoforetti, Massimo D’Alema, Ferruccio De Bortoli, Concita De Gregorio, Mario Delpini, Donatella Di Pietrantonio, Jean Echenoz, Amalia Ercoli Finzi, Corrado Formigli, Dario Franceschini, Gianna Fratta, Milena Gabanelli, Umberto Galimberti, Paolo Giordano, Massimo Gramellini, Nicola Gratteri, Gabriella Greison, Lino Guanciale, Samantha Harvey, Sheila Heti, Nicola Lagioia, Gad Lerner, Vittorio Lingiardi, Carlo Lucarelli, Selvaggia Lucarelli, Milo Manara, Dacia Maraini, Vito Mancuso, Neri Marcorè, Paolo Mieli, Gianna Nannini, Maurizio Nichetti, Noemi, Paolo Nori, Leo Ortolani, Vincenzo Paglia, Daniel Pennac, Arturo Pérez-Reverte, Telmo Pievani, Massimo Polidoro, Massimo Recalcati, Alejandro Guillermo Roemmers, Cecilia Sala, Giuseppe Sala, Roberto Saviano, Walter Siti, Giovanni Storti, Claudio Strinati, TVBOY, Edmund de Waal, Bruno Vespa, Francesco Vezzoli, Fabio Volo, Colson Whitehead and Zerocalcare.

Milano Jewelry Week 2026: Milan, the International Capital of Contemporary Jewellery

Over 400 exhibitors from approximately 60 countries took part in the sixth edition of the event celebrating creativity, fine jewellery and outstanding craftsmanship.

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Milan has once again confirmed its position as an international reference point for contemporary jewellery. The sixth edition of Milano Jewelry Week, organised by Prodes Italia, came to a close on October 26, after bringing the city to life from October 20 to 26 with a widespread programme of exhibitions, meetings and events dedicated to the world of jewellery. The results were impressive: over 22,000 visitors, a 10% increase compared to the previous edition, and more than 400 exhibitors from approximately 60 countries.

The event brings together two complementary dimensions: artistic value and creative research on one side, and the international market, savoir-faire and professional opportunities on the other. This vision is reflected in the two main exhibition venues.

At Palazzo Bovara, Artistar Jewels and Talent Show brought together more than 200 designers, artists and creatives, showcasing established names alongside emerging talents from international schools and academies. At Palazzo Serbelloni, The Jewelry Hub welcomed leading maisons and professionals from the worlds of fine jewellery, watchmaking and diamonds, with a particular focus on independent designers and innovative creations.

Completing the programme, the Experiential Journey transformed Milan's city centre into a route dedicated to jewellery culture, involving jewellery stores, concept stores, boutiques, ateliers and galleries. Among the new features of the 2026 edition were the launch of MJW Edicola, offering a selection of Italian and international publications, and the introduction of a new Press Jury. Talks and discussions also took place at Sotheby's Milan headquarters, including a meeting organised by A.N.T.I.C.O. addressing the new anti-money laundering challenges introduced by the European Union.

The event's international dimension was further enhanced by its collaboration with Blossom Brasil, the agency led by Bianca Zaramella, which for the third consecutive year brought a selection of Brazilian creatives to Milan. Nine independent brands and designers took part: Marcia Longman Jewelry, Thais Gio, Treeo, Canari, Cecília Ghilardi, Felipe Terra, Soltora, Sadhana Joias and Etternelle.

The highlight of the week was the Awarding Night, held on October 25 at the Auditorium di Milano and hosted by Lorenzo Dardano and Lucrezia Bernardo, voices of RTL 102.5. The awards recognised originality, research, innovation and craftsmanship across several categories, including the new MJW Editorial Choice Award. The jury included Chiara Pisa, CEO of Pisa 1940, Guido Solari, of Scuola Orafa Ambrosiana and SOA Lab & Factory, and Daniele Oldani, Vice President of AOL.

This year's edition also offered insights into the changing jewellery market. According to Auctentic, a private advisory house specialising in the valuation and brokerage of diamonds, jewellery and luxury watches, interest in vintage jewellery and antique-cut natural diamonds is growing. This trend is also confirmed by The RealReal's 2025 Resale Report, which recorded a 198% increase in online searches for vintage engagement rings compared to the previous year. Authenticity, provenance and uniqueness are therefore becoming increasingly important, particularly among younger generations.

According to Enzo Carbone, CEO of Prodes Italia, the event's continued growth is also driven by the strengthening of the Buyer Program and the launch of the Milano Jewelry Week Observatory, designed to collect data and explore industry trends through direct input from sector professionals.

Supported by the patronage of the Municipality of Milan and leading industry partners, Milano Jewelry Week confirms that it is much more than an exhibition: it is an international platform where goldsmithing tradition, artistic experimentation, culture and business come together, celebrating jewellery as a universal form of expression and communication. Article and photography: Ian Art Photo @ian.art.photo

Toyota Yaris Cross Full Hybrid launched in Italy with a party in Milan

Over 500 guests, including journalists, influencers and Toyota Italia executives, attended the exclusive event hosted at Justme Milano by dealerships Autotorino, SpotornoCar and Sef Car, organised by SocialWave Agency and Temptation Glam Events.

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JustMe Milano was the setting for a highly successful presentation of the new Toyota Yaris Cross Full Hybrid. On the evening of Thursday, October 22, more than 500 guests attended a party dedicated to Toyota's compact SUV, transforming the renowned venue into a meeting point for the worlds of automotive, lifestyle, design and entertainment.

Organised in collaboration with dealerships Autotorino, SpotornoCar and Sef Car, the event attracted a large and select audience, including journalists, influencers, professionals and representatives of the business community.

Adding further prestige to the evening was the presence of Toyota Italia's senior management, including Commercial Director Mariano Autuori, Sales Director Ennio Liberali and the Toyota team, highlighting the importance of the occasion and the attention devoted to the launch of the new model.

The event's organisation and concept were entrusted to SocialWave Agency, founded and directed by Federica Summa, in collaboration with Anthony Russo's Temptation Glam Events. This professional partnership brought to life an exclusive experience designed to showcase the Toyota brand through a format combining elegance, creativity, entertainment and lifestyle.

Completing the experience was the artistic direction of Visionaire Events, which enriched the evening with performances and entertainment, creating an evocative atmosphere for guests, where the appeal of the automotive world met the glamour of Milan's nightlife.

At the heart of the evening was the new Toyota Yaris Cross Full Hybrid, the star of an event that gave guests the opportunity to discover its refreshed design and features first-hand. The redesigned front end with its honeycomb grille, LED headlights and new Precious Bronze bi-tone colour scheme emphasise the model's bold character, while the interior stands out for its platinum finishes and more enveloping seats.

The Premium version also introduces SakuraTouch, a material made from plant-based and recycled sources, while the GR SPORT variant draws inspiration from the world of rally competition. The new Yaris Cross further reinforces its identity in terms of technology and everyday mobility, thanks to its 1.5-litre Full Hybrid powertrain delivering 130 hp, available with either front-wheel drive or AWD-i all-wheel drive on the Icon and Premium versions.

A combination of efficiency, versatility and driving enjoyment, designed to meet the needs of urban drivers as well as those seeking greater freedom and flexibility in their journeys.

The enthusiastic response to the evening at JustMe Milano accompanied the presentation of a model that reached 200,000 units sold in 2025, becoming Toyota's best-selling vehicle in Europe.

Bringing together audience participation, networking, media attention and entertainment, the October 22 party celebrated the new Toyota Yaris Cross Full Hybrid with an experience that went well beyond the traditional automotive launch event.

(Photography by Ian Art Photo @ian.art.photo)